Consumer Research
Consumer research of How-To 灏图品测® provides the leading service of the industry. We not only skillfully conduct classical research methods including focus groups, interviews and product placement test, but also have developed a How-To Product Experience Research Model based on numerous cases, committed to providing customized services covering the whole product development process. In addition, our efficient execution team and abundant resources strongly support our diversified and innovative research projects.
- Team with strong R&D background which helps to understand R&D’s needs well
- Own unique and wholistic toolkit of product research
- Base in China, covering ASEAN
- Equipped with a robust consumer database, grasping Gen Z dynamics
- One-stop service for consumer understanding and sensory research, to provide insightful product research
1. Wholistic Toolkit of Research
2. Classical research methods: focus groups, interviews, product placement test, etc.
Technical Observation Study (TOS)
The whole process of consumers’ product usage is measured by technical means, so as to obtain technical insight (rather than relying on consumers' self claims).
Cue-Benefit Study
To connect product innovation with consumers’ perceived benefits, guiding product innovation and development as well as consumer communication.
Key Drivers Analysis
To understand the important factors and key attributes that affect consumer preferences. In the analysis of key drivers, besides the classical Factor-Regression analysis, How-To also applies Bayes Network Analysis, and visualizes the relationships among attributes (e.g. overall liking and drivers/product attributes) which is clear and easy to understand.
Consumer Research
Consumer research of How-To 灏图品测® provides the leading service of the industry. We not only skillfully conduct classical research methods including focus groups, interviews and product placement test, but also have developed a How-To Product Experience Research Model based on numerous cases, committed to providing customized services covering the whole product development process. In addition, our efficient execution team and abundant resources strongly support our diversified and innovative research projects.
- Team with strong R&D background which helps to understand R&D’s needs well
- Own unique and wholistic toolkit of product research
- Base in China, covering ASEAN
- Equipped with a robust consumer database, grasping Gen Z dynamics
- One-stop service for consumer understanding and sensory research, to provide insightful product research
1. Wholistic Toolkit of Research
2. Classical research methods: focus groups, interviews, product placement test, etc.
CASE
Technical Observation Study (TOS)
The whole process of consumers’ product usage is measured by technical means, so as to obtain technical insight (rather than relying on consumers' self claims).
Cue-Benefit Study
To connect product innovation with consumers’ perceived benefits, guiding product innovation and development as well as consumer communication.
Key Drivers Analysis
To understand the important factors and key attributes that affect consumer preferences. In the analysis of key drivers, besides the classical Factor-Regression analysis, How-To also applies Bayes Network Analysis, and visualizes the relationships among attributes (e.g. overall liking and drivers/product attributes) which is clear and easy to understand.
