Our leadership members have rich experience in R&D and global project management. More than 70% of the key employees come from Top 500 companies or have oversea studying and working experience.

Founder

Roy YI

  • 20 years’ experience in R&D at Top 500 companies
  • 8 years’ consulting experience
  • Expertise: consumer research, product efficacy research

Deputy General Manager

Phoebe BAO

  • 10 years’ experience in R&D at Top 500 companies
  • 5 years’ consulting experience
  • Expertise: consumer insights, product sensory research, market trend analysis

Director of Efficacy Research

Jimmy DAI

  • 20 years’ experience in R&D at Top 500 companies
  • 5 years’ consulting experience
  • Expertise: product efficacy, formula research